Marketing Communications Specialist

Stress Engineering Services, Inc. is a leading engineering firm providing engineered solutions and professional consulting services across a wide range of engineering disciplines and industry sectors. Since 1972, our clients have benefited from our specialized in-depth technical knowledge, domain expertise, and proven performance in failure analysis, solid mechanics and structural design, reliability and predictive engineering, instrumentation and testing, heat transfer, fluid mechanics, floating systems, forensics, and material science. We maintain an excellent reputation within the industries we serve, with more than 80% of our current business from repeat clients or direct referrals.

Stress Engineering Services is seeking a highly motivated and innovative individual with a minimum of 3 years of experience in corporate marketing and communications. As a Marketing Communications Specialist, you will play a pivotal role in planning, implementing, and managing various marketing initiatives such as branding, advertising, digital marketing, public relations, trade shows, and events.

We are looking for a candidate who possesses exceptional writing and communication skills, thrives in a collaborative team environment, and has a strategic mindset to merge creative content with effective marketing and sales strategies. Adaptability, a passion for challenges, and the ability to excel in a fast-paced working environment are essential qualities for success in this role.

• Develop high-quality, captivating written content for communication platforms including website copy, blog posts, brochures, email content, press releases, social media posts, and scripts.
• Ensure company websites are regularly updated with compelling copy, visually appealing imagery, effective design, and optimized for Search Engine Optimization (SEO). Track and analyze website analytics.
• Coordinate and oversee events, including selecting appropriate shows, designing booth/exhibit graphics, managing pre-show promotions and logistics, preparing event presentations and displays, creating marketing collateral, and promotional materials.
• Manage social media campaigns across multiple platforms by generating engaging content (text, images, video), scheduling posts, fostering employee advocacy, analyzing performance, and providing detailed reports.
• Generate photo and video content to enhance our brand storytelling efforts.
• Provide graphic design support for marketing materials in both print and digital formats.
• Design visually appealing and effective presentations and demonstrations for marketing purposes.
• Develop and execute email campaigns for company events, news, and promotions.
• Collaborate with subject matter experts (SMEs) and external vendors to produce persuasive marketing copy, design digital and print materials, and create dynamic content.

• Bachelor’s degree in Marketing, Communications, or Journalism.
• 3+ years of related corporate marketing communications experience.

• Excellent interpersonal, verbal, and written communication skills.

• Experience managing and running social media platforms – LinkedIn, Facebook, Instagram, and Twitter, and the understanding of social media metrics.
• Experience with WordPress CMS and the ability to create / edit HTML for email and web.
• Knowledge of SEO, SEO best practices, and the ability to incorporate keywords into strategic content marketing practices. SEMrush experience a plus.

• Experience using Google Analytics and other analytical tools to optimize messaging
• Proficient in Adobe Creative Suite, Microsoft Office, PowerPoint, and Outlook.